/* Case study furniture. The page is mostly numbers, so almost everything here
   is a way of setting a figure next to what it means. Type, colour and spacing
   all come from site.css tokens; nothing new is invented. */

/* ---- section headings ----
   site.css only styles .eyebrow inside .head, .band-txt or .hero, so a bare one
   in a section gets nothing. These sections are left-aligned rather than the
   centred .head block, so they need their own rule. */
.sec > .wrap > .eyebrow{display:block;font-size:var(--t-eyebrow);letter-spacing:.16em;
  text-transform:uppercase;font-weight:600;color:var(--terra);margin-bottom:10px}
.sec--dark > .wrap > .eyebrow{color:var(--pale)}
.cs-h2{font-size:34px;line-height:1.25;font-weight:600;color:var(--char);
  letter-spacing:-.02em;margin-bottom:var(--lg);max-width:26ch;text-wrap:balance}
.sec--dark .cs-h2{color:var(--cream)}
.cs-h3{font-size:var(--t-card);font-weight:600;color:var(--char);
  letter-spacing:-.01em;margin:var(--xl) 0 var(--sm)}
.sec--dark .cs-h3{color:var(--cream)}

/* ---- hero ---- */
.cs-hero{background:var(--char);padding:var(--xxl) 0 var(--xl);text-align:center}
.cs-hero .eyebrow{display:block;font-size:var(--t-eyebrow);letter-spacing:.16em;
  text-transform:uppercase;font-weight:600;color:var(--pale);margin-bottom:var(--md)}
/* the whole story of the case study in one line, so it is the biggest thing here */
.cs-big{font-family:'Fraunces',serif;font-style:italic;font-weight:600;
  font-size:clamp(48px,8vw,104px);line-height:1;color:var(--cream);
  font-variant-numeric:tabular-nums;display:flex;align-items:center;
  justify-content:center;gap:.28em;flex-wrap:wrap}
.cs-big .from{color:var(--cream-faint)}
.cs-big .to{color:#f0937a}
.cs-big .arrow{font-style:normal;font-size:.42em;color:var(--pale)}
.cs-hero h1{font-size:var(--t-h3);font-weight:600;color:var(--cream);
  letter-spacing:-.01em;margin:var(--md) auto 0;max-width:22ch;line-height:1.35}
.cs-hero .lede{font-size:var(--t-body);line-height:1.8;color:var(--cream-soft);
  max-width:70ch;margin:var(--md) auto 0}
.cs-pills{display:flex;flex-wrap:wrap;justify-content:center;gap:var(--sm);
  margin-top:var(--lg)}
.cs-pill{border:1px solid var(--hair-d);border-radius:var(--r-pill);
  padding:8px 18px;font-size:13px;color:var(--cream-soft)}
.cs-pill b{color:#f0937a;font-family:'Fraunces',serif;font-style:italic;
  font-size:16px;margin-right:6px}

.cs-soft{display:inline-block;margin-top:var(--lg);font-size:var(--t-small);
  color:var(--pale);border-bottom:1px solid rgba(178,232,227,.4);padding-bottom:2px}
.cs-soft:hover{color:var(--cream);border-color:var(--cream)}

/* ---- the impact banner under the hero ----
   A cream band rather than another charcoal one: two dark bands stacked would
   read as a single tall block and the four figures would lose their moment. */
.cs-impact{background:var(--tint);border-bottom:1px solid var(--hair)}
.cs-impact .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--lg);
  padding-top:var(--lg);padding-bottom:var(--lg);text-align:center}
.cs-impact b{display:block;font-family:'Fraunces',serif;font-style:italic;font-weight:600;
  font-size:34px;line-height:1;color:var(--terra);font-variant-numeric:tabular-nums}
.cs-impact div:nth-child(even) b{color:var(--teal-dk)}
.cs-impact span{display:block;font-size:var(--t-eyebrow);letter-spacing:.12em;
  text-transform:uppercase;font-weight:600;color:var(--ink-soft);margin-top:8px}
@media(max-width:700px){.cs-impact .wrap{grid-template-columns:repeat(2,1fr)}}

/* the badge states the claim the whole section rests on, so it is set apart */
.cs-badge{display:inline-block;background:var(--char);color:var(--cream);
  border-radius:var(--r-pill);padding:9px 20px;font-size:13.5px;font-weight:500;
  margin:0 0 var(--lg)}

/* ---- shared figure treatment ---- */
.cs-tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--md);
  margin:var(--xl) 0}
.cs-tile{text-align:center}
.cs-tile b{display:block;font-family:'Fraunces',serif;font-style:italic;
  font-weight:600;font-size:var(--t-num);line-height:1.05;color:var(--terra);
  font-variant-numeric:tabular-nums}
.cs-tile--alt b{color:var(--teal-dk)}
.cs-tile span{display:block;font-size:13px;line-height:1.5;color:var(--ink-soft);
  margin-top:8px}

/* ---- before and after ---- */
.cs-ba{display:grid;grid-template-columns:1fr auto 1fr;gap:var(--lg);
  align-items:center;margin:var(--xl) 0}
.cs-ba-col{border:1px solid var(--hair);border-radius:var(--r-box);
  padding:var(--lg);background:#fff}
.cs-ba-col.after{border-color:var(--terra);box-shadow:0 10px 34px rgba(220,90,59,.10)}
.cs-ba-when{font-size:var(--t-eyebrow);letter-spacing:.14em;text-transform:uppercase;
  font-weight:600;color:var(--ink-soft);margin-bottom:var(--md)}
.cs-ba-col.after .cs-ba-when{color:var(--terra-dk)}
.cs-ba-row{display:flex;align-items:baseline;justify-content:space-between;gap:var(--sm);
  padding:8px 0;border-top:1px solid var(--hair)}
.cs-ba-row:first-of-type{border-top:0}
.cs-ba-row b{font-family:'Fraunces',serif;font-style:italic;font-weight:600;
  font-size:26px;color:var(--char);font-variant-numeric:tabular-nums}
.cs-ba-col.after .cs-ba-row b{color:var(--terra)}
.cs-ba-row span{font-size:13px;color:var(--ink-soft);text-align:right}
.cs-ba-arrow{font-size:30px;color:var(--terra)}
@media(max-width:820px){
  .cs-ba{grid-template-columns:1fr}
  .cs-ba-arrow{transform:rotate(90deg);justify-self:center}
}

/* ---- follower growth bars ---- */
.cs-bars{margin:var(--lg) 0 0}
.cs-bar{display:grid;grid-template-columns:64px 1fr 72px;gap:var(--md);
  align-items:center;padding:7px 0}
.cs-yr{font-size:13px;color:var(--ink-soft)}
.cs-track{display:block;height:12px;background:var(--tint);border-radius:var(--r-pill);
  overflow:hidden}
.cs-fill{display:block;height:100%;background:var(--terra);border-radius:var(--r-pill)}
.cs-val{font-family:'Fraunces',serif;font-style:italic;font-weight:600;font-size:17px;
  color:var(--char);text-align:right;font-variant-numeric:tabular-nums}

/* ---- audience highlights ---- */
.cs-high{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--lg);margin:var(--xl) 0}
.cs-high div{text-align:center}
.cs-high b{display:block;font-family:'Fraunces',serif;font-style:italic;font-weight:600;
  font-size:var(--t-num);line-height:1;color:var(--teal-dk)}
.cs-high span{display:block;font-size:14px;line-height:1.55;color:var(--ink);
  margin-top:10px;max-width:30ch;margin-left:auto;margin-right:auto}

/* ---- the other three platforms ---- */
.cs-plats{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--md);margin:var(--xl) 0}
.cs-plat{border:1px solid var(--hair);border-radius:var(--r-box);padding:var(--lg);
  background:#fff}
.cs-plat h3{font-size:var(--t-card);font-weight:600;color:var(--char);
  margin-bottom:var(--sm)}
.cs-prow{display:flex;align-items:baseline;justify-content:space-between;gap:var(--sm);
  padding:9px 0;border-top:1px solid var(--hair)}
.cs-prow b{font-family:'Fraunces',serif;font-style:italic;font-weight:600;font-size:19px;
  color:var(--terra);white-space:nowrap}
.cs-prow span{font-size:12.5px;color:var(--ink-soft);text-align:right}

/* the mid-page ask, kept from the live page: a long case study earns one
   invitation before the end of it */
.cs-mid{background:var(--tint);border-top:1px solid var(--hair);
  border-bottom:1px solid var(--hair)}
.cs-mid .wrap{display:flex;align-items:center;justify-content:center;gap:var(--lg);
  padding-top:var(--xl);padding-bottom:var(--xl);flex-wrap:wrap}
.cs-mid p{margin:0;font-size:var(--t-card);font-weight:600;color:var(--char);
  letter-spacing:-.01em}

/* ---- quotes ---- */
.cs-quote{border-left:3px solid var(--terra);padding:var(--sm) 0 var(--sm) var(--lg);
  margin:var(--xl) 0;max-width:74ch}
.cs-quote p{font-family:'Fraunces',serif;font-style:italic;font-size:21px;line-height:1.55;
  color:var(--char);margin:0}
.sec--dark .cs-quote p{color:var(--cream)}
.cs-quote .attr{display:block;font-family:'Poppins',sans-serif;font-style:normal;
  font-size:13px;color:var(--ink-soft);margin-top:var(--sm)}
.sec--dark .cs-quote .attr{color:var(--cream-faint)}

/* ---- the tactic callout inside the dark section ---- */
.cs-tactic{border:1px solid var(--hair-d);border-radius:var(--r-box);padding:var(--lg);
  margin-top:var(--xl)}
.cs-tactic h3{font-size:var(--t-card);font-weight:600;color:var(--cream);
  margin-bottom:var(--sm)}
.cs-tactic p{color:var(--cream-soft);margin-bottom:var(--md);line-height:1.8}
.cs-tactic p:last-child{margin-bottom:0}
.cs-tactic strong{color:var(--cream)}

.cs-prose{max-width:74ch}
.cs-prose p{margin-bottom:var(--md)}
.cs-prose p:last-child{margin-bottom:0}
@media(max-width:900px){
  .cs-tiles,.cs-high,.cs-plats{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:560px){
  .cs-tiles,.cs-high,.cs-plats{grid-template-columns:1fr}
}